Advertising Hires PR

If this isn't an indication of the state of advertising, I don't know what is.  The AAAA has hired global PR firm GolinHarris to help them with reputation management. 

In the communications industry, it is often debated what is more effective...advertising or public relations.  (Remember Al Ries' book The Fall of Advertising & The Rise of PR. Check out an three facts from Al about the PR vs. Advertising debate). Well, both have their pros and cons and certainly both have their reputation issues, but as many people in business know, it is getting more and more expensive to dish out the dough for advertising.  With more awareness and understanding of public relations, the dollars are moving away from ads and moving toward PR. 

Comments

[Owen Lystrup]

Kim,

Thanks for the link, first of all.

I agree with the state of advertising. Of course, my opinion is biased, but it seems that the industry of advertising and marketing is working to align itself more with creating relationships, which is a function that public relations plays a large part in.

Overall, advertising is losing its efficiency on a large scale. Small scale in smaller towns with local advertising I think it works just as well as it did a decade ago, but largely, advertising is being ignored. There's just too many messages out there.

I wonder what AAAA wants from its public relations client.

[Ryan]

I agree with you Kim. One thing I find interesting though is that while advertising may be taking a back seat to PR in the business world, in the blogging world Ad blogs are much more popular and prevalent.