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  • Non-travelers often warn the traveler of dangers, and the traveler dismisses such fears, but the presumption of hospitality is just as odd as the presumption of danger. You have to find out for yourself. Take the leap. Go as far as you can. Try staying out of touch. Become a stranger in a strange land. Acquire humility. Learn the language. Listen to what people are saying. It was as a solitary traveler that I began to discover who I was and what I stood for. --Paul Theroux, Fresh Air Fiend (2000)

  • There are two primary choices in life: to accept conditions as they exist, or accept the responsibility for changing them. --Denis Waitley

  • A child on a farm sees a plane fly by overhead and dreams of a faraway place A traveler on the plane sees the farmhouse and dreams of home. --Carl Burns

  • I write for the same reason I breathe -- because if I didn't, I would die. -- Isaac Asimov

  • What you've done becomes the judge of what you're going to do - especially in other people's minds. When you're traveling, you are what you are right there and then. People don't have your past to hold against you. No yesterdays on the road. --William Least Heat Moon, Blue Highways

  • God's gifts put man's best dreams to shame. --Elizabeth Barrett Browning

  • I quote others in order to better express my own self. --Montaigne

  • Travel is fatal to prejudice, bigotry and narrow-mindedness. --Mark Twain

  • The most essential gift for a good writer is a built-in, shockproof shit detector. This is the writer's radar and all great writers have had it. --Ernest Hemingway

  • It's the writing that teaches you. --Isaac Asminov
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The New Social Media Press Release Format

SHIFT Communications introduced the first "Social Media Press Release" format this week.  They've gotten a lot of feedback from the PR community and media.  There are mixed reviews and, of course, there will be.  I still some times have trouble convincing some executives that press release headlines and leads should not announce that they are announcing something.   

It will be interesting to see how PR professionals, newswires and media adopt and adapt to this format.  I am on board with it as long as the media that I pitching are open to it.  Considering there are still members of the MSM that prefer to receive materials via snail mail and fax, it may be awhile of mixing formats for me.

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Thursday, May 25, 2006 in Public Relations |

Comments

Todd Defren

Hi Kimberly -
Still digging thru the reactions to our template, but am finally finding the time to say "thank you" for your kind words. I don't think we'll know whether the media are open to it until we start introducing it to them, eh? We've got to start somewhere... are you ready? ;)

Posted by: Todd Defren | Saturday, June 03, 2006 at 07:06 PM

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